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GOOGLE BUSINESS PROFILE MANAGEMENT FOR SERVICE BUSINESSES

Get found on
Google Maps.

Your profile, posts, photos and reviews, handled every week. Clear updates so you know what’s being done.

Book a discovery call ↗

A 15-minute conversation about where you show up today,
who’s ahead of you, and what’s worth fixing.

The guarantee

If your rankings don’t measurably improve within 6 months, we keep working at no extra cost until they do.

We agree on the measurement terms together before work begins, based on your business.

Turn past customers into fresh reviews.

A review reactivation campaign reaches out to previous customers and invites them to share their experience on Google.

Included at no extra cost when you pay for 3 months upfront.

YOU RUN THE BUSINESS.WE HANDLE THE SECOND SHIFT.NO SOFTWARE TO LEARN.

START WITH WHAT PEOPLE ACTUALLY FIND

Is your Google presence doing
your business justice?

The right services?

Your categories, services and description should reflect the work you want people to find you for.

The right places?

We look at relevant searches across your service area, rather than treating a single search from one location as the whole picture.

A reason to call?

Current photos, useful information and thoughtful review replies help people understand who they’re choosing.

INCLUDED IN SECOND-SHIFT VISIBILITY

More than keeping
your profile up to date.

Reviews that sound like you.

Replies in your business’s voice, a link to make requesting reviews easier, and removal requests for reviews that break Google’s rules. Google decides whether to remove them.

The same business everywhere.

Keep your business details consistent across up to 40 directories and search platforms in Canada, including Bing, Apple Maps and MapQuest. Coverage varies by business type and address eligibility.

Website updates included.

Get suggested website updates to support search visibility and align with your Google Business Profile. Make them yourself, or have Offshift help at no extra cost. New website builds are separate.

The full scope +
  • Initial profile optimization and starting rank map
  • Target searches and towns; ranking checks across your service area
  • Weekly posts, photo optimization and short videos
  • Review replies, review-request link and flagging policy-violating reviews
  • Profile questions, categories, services and hours
  • Citation management across up to 40 Canadian-supported directories and search platforms, including Bing, Apple Maps and MapQuest, subject to eligibility
  • Competitor analysis and website/profile alignment, with suggested website updates and help implementing them at no extra cost
  • AI-search readiness considerations alongside local search work
  • Monday update and monthly rank-map/activity report

Locations, target searches and exact scope are agreed for your business. Google determines rankings; positions aren’t guaranteed.

CONSISTENT ATTENTION, EVERY WEEK

One less thing
to stay on top of.

You shouldn’t have to notice your profile has gone quiet before something gets done. I handle the weekly routine and keep you involved where your input matters.

A short Monday update keeps you in the loop. Monthly reporting helps us decide what needs attention next.

HOW WE GET STARTED

A clear starting point.
A plan you can follow.

Look at the business together. Agree on the work. Get it moving.

01 / UNDERSTAND

Start with your business.

We look at what people see when they search for your services, where you show up, and who’s ahead of you. Then we decide whether there’s something worth fixing.

02 / GET TO WORK

See the work within 48 hours.

The first 48 hours of service focus on profile cleanup, initial content, unanswered reviews and a baseline rank map. Publishing follows your approvals. We confirm access and what’s needed to start during onboarding.

03 / FIND YOUR RHYTHM

Choose how we work together.

Choose how closely you want to review posts and replies, and how your team will share job photos and updates. You can adjust that involvement as we work together.

THE PERSON DOING THE WORK

Dillon J.

You work directly with me, from the first conversation through the ongoing work. Have a question or something changed in the business? Call or text me.

Let’s compare notes ↗

COMMON QUESTIONS

Before we
begin.

Do I approve posts and replies?+

Yes. You can review every post and reply before it goes live, or agree to let Offshift handle more over time. You choose how involved you want to be.

We’re already busy. Why do this?+

Being busy today doesn’t mean you’re attracting the work you want next. We focus on your priorities, whether that’s better-fit enquiries, quieter months or room to grow.

How much work is this for me?+

At the start, you provide access and accurate business details. From there, send job photos, a little context and any changes to services or hours. I handle the content and weekly routine; you review as much as you’ve chosen to.

How long until I see results?+

Work begins within the first 48 hours, with visible Google Business Profile updates and website suggestions sent over. We confirm access during onboarding, and publishing follows your approvals.

Early ranking movement can take 45–60 days. Around 90 days is when the work starts making an impact, with the strongest results generally around month six. These are expectations, not guaranteed deadlines. Your starting point and competition affect the pace.

How do you handle reviews?+

We write replies in your business’s voice and make it easier to ask customers for reviews. We don’t buy reviews or remove legitimate criticism. We can request removal of policy-violating reviews; Google makes the decision.

Who is Offshift a good fit for?+

Service-business owners who care about quality, are open to considered ideas, and want their online presence to better support the business they’re building.

Do I need a new website?+

Not necessarily. An imperfect website can still work. We suggest updates to support search visibility and align it with your Google Business Profile.

You can make those changes yourself, or Offshift can help at no extra cost. A new website build is separate.

What are the commitment terms?+

No contracts. Cancel at any time.

START WITH YOUR BUSINESS, YOUR SERVICES AND YOUR AREA.

Let’s see where your
Google presence stands.

Bring your questions. We’ll look at your current visibility together and decide whether Offshift is a fit.

Book a discovery call ↗

Prefer to start without a call?

Get an automated snapshot of your Google profile, visibility and website gaps. No call required.

Get the free assessment ↗

Or reach me directly.

hello@builtbyoffshift.com
403-582-0688

THE OFFSHIFT WEEKLY

Stay current. Get found.

A weekly email covering Google updates and practical local marketing advice for your business.

All prices are in CAD, plus applicable taxes.